Business/Marketing

Custom Signs Helps Brand Your Business

Custom signs are an important part of promoting your product, service or company. In a highly competitive world today where customers are becoming more savvy and innovative, it is essential to grab their attention and let them know that your company exists and is accessible. The old saying is “The customer is always right” is never more true than when customers are searching for a company that can help them solve a problem or get the information that they need. Custom signs are an effective and affordable way to accomplish this goal. Consider San Francisco custom signs to promote your company, increase visibility and grow your customer base.

 

Custom signs are the first impression to potential customers so you must carefully consider what sort of shape, size or style of sign to utilize for your company. Another important aspect of successful business branding is keeping a consistent appearance to your signage in order to generate brand recognition and thus make your brand much stronger over time and as more people see your signage outside and inside of your building. This is particularly important if you want to continue to utilize your custom signage outside and indoors. If your outdoor signs are not consistent with the rest of the exterior and indoor signage for your company, it will be difficult for potential customers to form an impression of your company, and therefore you will have a difficult time gaining new customers or at least retaining existing customers.

 

For effective outdoor advertising, it is imperative to have high quality custom signage and banners that are consistent with the other advertising and branding for your company. When using custom signage and banners, it is a good idea to utilize color for branding purposes. Customers will often look at your signage to determine what your business is about and whether or not it is a company they can trust. A good rule of thumb is to use colors that are similar to other advertising and branding for your company. For instance, if you are using red for your company’s logo and signage, you should also use red on your company’s custom signs and banners as well as on your company stationary. Be sure to utilize primary and secondary colors when creating your custom signs and banners to prevent the distraction of having too many colors.

 

The most effective way to display your company’s custom signs and banners is to utilize a combination of a-frame signs and decals. A-Frame signs are rectangular boards which are made of wood or metal and are primarily used to display and distribute brochures. They come in several sizes and shapes including; hexagon, oval, octagon and oblong. Using a-frame signs to display and distribute your company’s custom signage will help to create uniformity and consistency within your branding efforts. The best part about using a-frame signs and banners to promote your company is that they are simple to customize and can be printed on both hard and soft stock materials.

 

Decals are used to customize both indoor and outdoor signs and banners. They are flexible vinyl materials which are applied to a backing material and are then mounted to a rigid substrate. You can utilize a variety of different materials such as; vinyl, fabric, cloth, paper, polyester and nylon. They are made of a sturdy surface and are used to promote brand name recognition, company image and product visibility. The advantage of utilizing decals for your business branding efforts is that they can be easily removed and placed elsewhere without disrupting the overall design of the signage or the banner. There is no need for costly re-designing of the signage and/or a new purchase of displays if you change your mind.

 

Whether you plan to purchase an a-frame sign company or a vinyl sign company to provide your signage needs, always make sure to thoroughly evaluate the options that you have available. Make sure that you understand the complete setup process involved with each type of signage and how it can benefit your business branding efforts. With the proper signage and the appropriate advertising, you will be able to achieve the end result of promoting your business and services. Don’t settle for less than you require when it comes to your business branding and advertising efforts, utilize custom signs and make sure that your customers recognize who you are!