When pondering on normal signage for a business, often it’s a very inelegant thing that hangs out of out-of-reach distance of most individuals. So, what can you do to make this type of signage much more appealing to customers? You might think to yourself “Hey, this sign isn’t even in my face!” However, there are plenty of simple things you can do to make the message of your company much more noticeable and approachable to potential customers.
Normal Signage for Business Ideas: Consider Social Distancing The very first thing you can do with a new signage campaign is to make it seem less like a marketing tool and more like a social event. Reaching out to current and former customers can be tricky but it does pay off in the long run. By acknowledging current customers through social distancing, you’ll also begin to build brand equity while still bringing in new customers that already have an interest in your company.
Pandemic preparedness The simple way to do this is to put up signs about pandemic preparedness. For example, if you had a rash or outbreak of a particular virus in your area, there’s a good chance that a lot of people need to know about it. Putting up signs around your location can be a good way to reach out to people who may not already be aware of the issue.
Pandemic preparedness The best way to do this is to use social distancing signage. This is where you put up signs around your location that ask individuals to pass by in order to sign up for a special mailing list (often for free or greatly discounted merchandise). Once they are on the list, they receive an additional message about the outbreak. These could be real, physical signs like a poster or a sign with a picture or logo. They could also be virtual signs like ones on your website or mobile app. Either way, using social distancing signage can create a sense of urgency about the issue, which can help people who might not otherwise have cared about it.
Retail store The same idea works for retail stores. Place new signs outside of the store that encourage shoppers to stop by and shop. You can place the signs in all the windows or just outside the main door. The idea is to create an environment where customers can go buy their necessities and add new items to their shopping cart. Retail store owners also typically use pandemic preparedness materials inside of the store to help educate customers and make them aware of what is going on.
Both Normal Signage and Retail Signage work great together. They can be used to provide specific information, generate new customers, and create a unique environment within your business. Think about how you can combine the two to create new signage opportunities that will work for your business. Remember, though, that Normal Signage can be very expensive. If you are planning on placing new signage outside your retail store, consider sticker printing instead.